Marketing Director
Lead all promotional and branding efforts to enhance the visibility and community engagement of the organization.
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Branding Guide
Designed a new, modern logo and executed a full visual rebrand, establishing a consistent identity across all platforms. Created a comprehensive branding guide to ensure continuity in design and tone.
I created the website using WIX. I now maintain and update the official website to ensure accessibility, relevance, and user-friendly navigation, keeping content aligned with current productions and events. I have also ensured search engine optimization for this website by specifying the pages, keywords, and descriptions.
Forms
Designed a clear ad sales form to support the production of Seussical the Musical. The form streamlined the process for local businesses to purchase program ads and make additional donations, featuring QR code access, flexible payment options, and clear submission guidelines. Layout and design were developed for both print and digital distribution, effectively boosting sponsorship outreach and aiding in fundraising efforts.
Advertising
Analyzed Instagram insights to develop a targeted content strategy focused on engaging families, resulting in a 41% increase in reach. Tailored promotions also led to double the number of boys auditioning compared to previous years, meeting a key organizational goal.
New Logo
Designed a more modern and clear logo. I wanted it to be more clean and also communicate what the organization was about by adding the modern theatre masks. The old one is on the left and the new one that I designed is on the right.
Flyer
Created a vibrant, eye-catching flyer to promote Seussical the Musical for The World’s His Stage production group. The design captured the whimsical spirit of Dr. Seuss through engaging visuals and clear, informative layout. Included show details, ticket information, and a concise show synopsis to attract audience interest and boost ticket sales. Designed using Adobe InDesign for print distributions, enhancing the production's visibility across the community.